https://www.alexphipps.com/home daily 1.0 2026-02-25 https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/d5509316-291c-4c36-8077-10ce3374d71c/oald10.jpg Alex Phipps UX Designer https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/8eedf223-ccc2-488e-a26c-ee09f26f155d/old-case-study.jpg Alex Phipps UX Designer https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/1648563375419-XMDQ6KESMV6W74T4X6AZ/smashspace.jpg Alex Phipps UX Designer https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/b39e9fe5-0e65-4196-a59c-3fdcb4cf8371/ote-logo-plus-image.jpg Alex Phipps UX Designer https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/a664e743-87e6-4087-8204-f894d20b4f1c/alex_bw+copy.jpg https://www.alexphipps.com/contact daily 0.75 2022-07-13 https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/a664e743-87e6-4087-8204-f894d20b4f1c/alex_bw+copy.jpg Contact - Want to know more? Thanks for taking the time to find out more about my work. The best way to reach out to me is via LinkedIn https://www.alexphipps.com/case-studies daily 0.75 2022-07-13 https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/8eedf223-ccc2-488e-a26c-ee09f26f155d/old-case-study.jpg Case studies - Oxford Learner’s Dictionaries Full redesign of one of Oxford University Press’s most visited websites, serving millions of language learners a year. Resulting in a 25% increase in users, 30% increase in sessions, and 40% increase in page views compared to the previous year. https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/1648563375419-XMDQ6KESMV6W74T4X6AZ/smashspace.jpg Case studies - Online Play Games I worked on the development of games for English language learners made in Phaser which were delivered across numerous international primary courses. The project also required me to create an in-engine debugging tool to make the in-house QA process more accurate and efficient. https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/b39e9fe5-0e65-4196-a59c-3fdcb4cf8371/ote-logo-plus-image.jpg Case studies - Oxford Test of English The only English language proficiency test certified by Oxford University. Available in approved test centres worldwide and finalist for ‘Best in summative assessment’ at the 2020 e-Assessment Awards. The adaptive test can be taken in a much shorter time than a conventional proficiency test, at 2 hours for the test itself with students receiving their results within 2 weeks. https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/d5509316-291c-4c36-8077-10ce3374d71c/oald10.jpg Case studies - OALD 10th Edition App The Oxford Advanced Learner’s Dictionary (OALD) 10th edition is the world’s bestselling advanced-level dictionary for learners of English, in app form. The project was to redesign the interface to tackle development and maintenance issues and to address user complaints and requests relating to previous editions of the app. The brand-new app, and new design system guide (to be used in future dictionary apps) was delivered across Android and iOS mobile and tablet devices. https://www.alexphipps.com/about-me daily 0.75 2025-03-01 https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/1645301324388-DKY7VSTVZDWO0DKMRZFQ/nng.jpg About me https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/1646306619450-NCUOP7Q5A9WMVSBYPGCS/brookeslogo.jpg About me https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/1646306644532-JWNCPEOKO6XU92M082FK/brookeslogo.jpg About me https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/a664e743-87e6-4087-8204-f894d20b4f1c/alex_bw+copy.jpg About me - Hi, I’m Alex I’m a Senior UX/UI Designer specialising in interaction design, creative problem solving and prototyping. I work for the Royal Society of Chemistry and previously was at Oxford University Press in their English language teaching division. When I’m not at my desk, I can be found gaming, cooking, or seeing new places with my family. https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/2063292b-032b-42f8-94e4-a5afe68fbe4f/double_diamond.jpg About me - Make it stand out Double diamond model (adapted from the UK Design Council) https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/9dd0e0de-bfa5-452a-a8ef-f722b73729fa/design_thinking_NNG.png About me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexphipps.com/case-study-oxford-learners-dictionaries daily 0.75 2022-07-21 https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/67da3247-b232-41b3-8269-dc7d3263eda6/Screenshot+2022-01-26+at+10.59.49.png Case Study: Oxford Learner's Dictionaries - Make it stand out Wordlist user interactions and click heatmap data for previous implementation demonstrate users thinking the icons in the pink box are clickable when they aren't https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/af596949-b83f-42fc-9de1-bffc3a917aec/persona-dictionaries.jpg Case Study: Oxford Learner's Dictionaries - Make it stand out Example persona based on available data used to orientate stakeholders away from only their experience of using the website https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/5fab5d2c-f681-4335-a5a3-5fbc62ca2df0/Screenshot+2022-01-26+at+13.16.14.png Case Study: Oxford Learner's Dictionaries - Make it stand out Stakeholder workshops: Building stories around themes https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/0bae397d-fd90-4240-bd87-3131f1c00b31/old-sketches-entry-layouts.jpg Case Study: Oxford Learner's Dictionaries - Make it stand out Low-fidelity wireframes to enable discussions on possible entry layout variations https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/0cc1d8e9-e815-4461-b962-fa7d5eb245e3/old-experiments.jpg Case Study: Oxford Learner's Dictionaries - Make it stand out Higher fidelity options experimenting with brand colours and tone of voice https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/d72f156d-3d3a-4899-8e12-4aaff45cb9f5/dictionary_entry_markup.jpg Case Study: Oxford Learner's Dictionaries - Make it stand out Entry design mark-up with data tags https://www.alexphipps.com/case-study-oxford-test-of-english daily 0.75 2025-03-01 https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/22b96aba-6f2e-4c94-87ea-2c29ac1dce95/GA_test_storyboard_old_experience.jpg Case Study: Oxford Test of English - Make it stand out Storyboarding: Investigating a previous implementation for a workshop session, relating it back to user research findings https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/172d5d10-a790-4353-9299-43d04a19bae1/cxjm.jpg Case Study: Oxford Test of English - Make it stand out Customer Experience Journey Mapping (CXJM) workshop with stakeholders https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/2746f332-253a-4142-9104-52a299013e49/UX_-CXJM-Assessment-OTE-Test-Centre-Manager-journey-1.jpg Case Study: Oxford Test of English - Make it stand out Section of a Customer Experience Journey Map https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/819c46f2-8cca-4cbb-b621-96d723105dcd/GA_test_Student_test_flow.jpg Case Study: Oxford Test of English - Make it stand out Flows: Mapping out the test flow for the test taker https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/2e093f8c-2d07-4b0f-83d3-bc3a4b8b3988/GA_test_Invigilator_Doing_Test_flow.jpg Case Study: Oxford Test of English - Make it stand out Flows: Mapping out the test management for invigilators https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/ea83df08-8659-4533-bf24-d1094e6b2ace/ote-sketches.jpg Case Study: Oxford Test of English - Make it stand out Examples of ideation sketching phases for test layouts https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/1c413470-4ae7-47ab-ba37-3a8d67e2e10d/ote-wireframes.jpg Case Study: Oxford Test of English - Make it stand out Wireframing test screen details https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/c9653228-c7a8-4c4a-a8b1-1181a6f9b7b5/ote-task-completetion.jpg Case Study: Oxford Test of English - Make it stand out Measuring task completion https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/5fb5ecee-42d9-4fa9-a7d0-b14f29069b26/ote-speed.jpg Case Study: Oxford Test of English - Make it stand out Measuring perceived acceptable performance https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/55b57a43-1af3-4400-9372-947b5092af45/ote_test_Taker_feeling.jpg Case Study: Oxford Test of English - Make it stand out Measuring the emotional response https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/203da7e1-1170-4d8d-ab28-3860b5e1a67d/ote_word_cloud.jpg Case Study: Oxford Test of English - Make it stand out Measuring desirability https://www.alexphipps.com/case-study-oxford-advanced-learners-dictionary-10th-edition-app daily 0.75 2022-07-21 https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/3fdaeb79-65b5-4604-863d-78a6da43d2f7/oald10app_wireframes.jpg Case Study: Oxford Advanced Learner’s Dictionary 10th edition App - Make it stand out Detailed specification wireframes across iOS and Android devices https://www.alexphipps.com/404 daily 0.75 2022-03-07 https://www.alexphipps.com/case-study-online-play-games daily 0.75 2025-03-01 https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/1648563375419-XMDQ6KESMV6W74T4X6AZ/smashspace.jpg Case Study: Online Play Games https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/1648563388038-W8W07AKVN0ZJK3IQ1E36/switch.jpg Case Study: Online Play Games https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/1648563446737-ZWO1CXD86URO4YQG97NK/maze.jpg Case Study: Online Play Games https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/1648563568163-V43BTZTQPKQ1XA7KQ5DJ/smashbeach.jpg Case Study: Online Play Games https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/1648563582434-0AF2PC1NW0KMRZJHPBCO/supersam.jpg Case Study: Online Play Games https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/1648563597989-GRWKUR5VXRDQTSD9DOMG/treasurehunt.jpg Case Study: Online Play Games https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/1648563785937-PCS94CKKDTHPSWWOTGPH/doubletrouble.jpg Case Study: Online Play Games https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/1648563870110-5HX9SBN453LSPAI8DHEP/megamunch.jpg Case Study: Online Play Games https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/1648564088378-LZVP7HSF9LZHZF2RA175/artstudio.jpg Case Study: Online Play Games https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/6a15847d-d8a3-4032-81e2-5dfb93dc4232/treasurehuntscreen2.jpg Case Study: Online Play Games - Make it stand out Finding hidden chests in Treasure Hunt https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/25ad7364-8863-46fc-9152-2def91ef400e/doubletroublescreen.jpg Case Study: Online Play Games - Make it stand out Matching pairs in Double Trouble https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/8ff1258a-5b13-4f1a-9fd4-13d25da0ca80/spacesmashscreen.jpg Case Study: Online Play Games - Make it stand out Responding to audio prompts to blast the right answer in Space Smash https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/96d22028-11f7-439e-95c0-3ce8425c2178/debugger.jpg Case Study: Online Play Games - Make it stand out Debugging tool running in-engine to check settings and assets are loading correctly https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/d517e73f-0387-4856-bed6-cb56aed99f48/munchscreen.jpg Case Study: Online Play Games - Make it stand out Guessing the correct word in Mega Munch https://images.squarespace-cdn.com/content/v1/61d5a3601319db5d6492d268/48082d28-aad0-48f3-802c-cfe4e2902a3a/supersamscreen.jpg Case Study: Online Play Games - Make it stand out Collecting diamonds with Super Sam